Building your Opt-In database

An opt-in database is the backbone of any successful email marketing campaign, regardless of whether it is a contact base of your target audience or business-2-business.
Key hints and tips for building a high-quality database to maximize your campaign response:

1. Identify your touch points

A touch point is an opportunity for potential customers to come into contact with your business and therefore a chance for you to capture their contact information, such as inviting them to ‘opt-in’ to sign up to your company email newsletter, download free information or a promotional voucher.

There are a few fundamental touch points for any company such as the website homepage, content pages, email marketing campaigns and daily communications e.g. networking.

2. E-newsletter

There are many different advantages once you have collected your opt-in database, one of which is that you can send them regular e-newsletters which all of your contacts have chosen to receive and therefore will relish your regular email communications.

Your e-newsletter will also give you a gateway to build a relationship with your contacts, as well as keeping them up to date with business developments and exclusive offers.


For more Ideas on how to create your email marketing strategy call one of the team on 0845 1770508

By Tom Collins
Wednesday, 12 October 2011 14:16
Catagory: Data
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