How to increase your deliverability rate (Part 2)

For your second helping of useful tips to increase your deliverability rates see below:

  1. Make sure the email addresses which have been collected offline have been validated before you add them to your main database; this means your bounce back rate is not affected.
  2. Include a clear and highly visible unsubscribe link in all the email messages you send. Your unsubscribe link should not require any more then two clicks for the person unsubscribing.
  3. The unsubscribe page should include your company branding such as the name and logo.
  4. The link used for unsubscribing ought to process the requests in real time.
  5. All your offline contact information needs to be available for unsubscribers such as phone number and postal address. These requests also need to be processed within a speedy time frame.
  6. Lists need to be keep up to date and current by deleting hard bounces from undeliverable emails.
  7. Soft bounces should be deleted once 3 consecutive emails have been returned and classes as a hard bounce.
  8. Highlight ‘dead’ contacts and recipients which have been unresponsive for a long period of time. After one test email has been sent and failed stop emailing them.
  9. Spot the main ISPs for your marketing campaign in your email contact database and build a quality relationship with them.
  10. Introduce your new recipients and explain your key messages. Clearly explain your opt-in policy and request any suggestions on how to avoid being blacklisted.

For our final batch of top tips for your email deliverability be sure to catch and third and final blog post.

By Lee Callender
Wednesday, 16 October 2013 12:45
Catagory: Delivery
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