How to increase your deliverability rate (Part 3)

Finally, see below the third and final installment of our quality tips on how to increase the deliverability of your email messages.

  • Always contact an ISP whenever you receive a bounced back email with a black list message attached. Get the name of the contact to speak to them about the listing. Keep a copy of the message to send to them. Be fully prepared to explain your specific policy and ask their advice on how to avoid further black listing.
  • Think about subscribing to a Delivery Monitoring Solution which is going to provide you with constant monitoring of your reputation and black list status. It will also give you snap shots of authentication levels.
  • ESP’s provide their services by default. Using an Email Service Provider to send you emails enables you to benefit from their reputation, accreditation and ISP relationships.
  • Select an ESP such as Yahoo, Hotmail or AOL which is signed up to feedback loops. These loops will send an unsubscribed email to your database whenever the recipient of your email clicks the ‘report spam’ button.
  • Check and check again that the content of your email is not going to be caught by spam filters.
  • Utilize a spam filter to check your content and analyse the findings.
  • Employ an ‘inbox preview’ application to check how the content of your email appears within different ISP inboxes. However, do not use large images which can be scanned by a spam filter.
  • Steer clear from using many different colours, fonts and sizes regaring your text and links.
  • Avoid using a large amount of links within each email. Keep the number of links relative the amount of words you use within is message.
  • Try not to use suspicious subject lines. Keep the title clear and straight forward but avoid including words such as ‘free’ and ‘special offer’ as well as capital letters and exclamation marks.

So there you go, thirty high quality top tips for you to apply to your email marketing campaign to ensure that your deliverability is a high as it can be.

By Lee Callender
Thursday, 24 October 2013 15:17
Catagory: Delivery
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