Should You Outsource Email Marketing or mange the campaigns in house?

22 Questions to Ask Your Team Before Making This Decision:
1. Do we have the internal resources to learn to use a new tool and application, and to train other users?
2. Do we have the internal resources to develop a resident email marketing expert?
3. Do we have the internal resources and knowledge to create internal policies and procedures related to our email marketing programs?
4. Do we have the internal resources and knowledge to develop best practices for our design, marketing, content, and technology groups?
5. What is the difference between HTML and text email messages?
6. What is the difference between a “soft bounce” and a “hard bounce?”
7. What does “list hygiene” really mean?
8. What is “double opt-in” versus “single opt-in?”
9. Do we have a privacy policy? Does it accurately reflect our email marketing programs?
10. Do we collect email addresses on our Web site or through other methods?
11. How does our list registration work?
12. Do we have a current, accurate count of our house mailing list? Does the list include duplicates?
13. Do we automate greetings to new subscribers or to people who unsubscribe? Do we want to?
14. How does a subscriber unsubscribe from our emails? Is it easy to do and clearly marked?
15. When users unsubscribe, do we immediately remove them from our database to prevent any mailings to them?
16. Do we list specific contact information on our emails?
17. How often should we email our subscribers?
18. How can we personalize our emails?
19. How can we segment our lists?
20. Can we implement a test on the ‘Subject’ lines, ‘From’ lines, or delivery times and dates?
21. Are we familiar with current email marketing restrictions and legislation?
22. What do we need to do to make our email marketing programs comply with any local and national legislation?

If you need help with answering these question please give one of the team a call and we will be happy to help!

By Lee Callender
Thursday, 05 December 2013 11:38
Catagory: Delivery
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