Become an Authority Figure

Often, when you see people in the street they simply look like an average, everyday individual, but put them on a podium and ask them to talk about something the know, understand and have passion for they all of a sudden have an air of authority surrounding them.
In order to succeed within the field of internet marketing, you too must have this passion and understanding to project a strong credibility to your subscribers and establish yourself as an authority in your particular niche market.
Consider talking about making profit through a product launch. You have to be able to let your subscribers know about your credibility before or after they have opted in to your emailing list.


Here are 3 simple ways to establish your credibility:

1. Talk about your online and offline experiences
Whether you have run a business online before or have previously been successful in sales and marketing in an offline business use this to prove you have personally accrued the skills to be successful in this field.
2. Visually prove how much money you have made
Show your subscribers’ screen-shots of how much money you’ve made online or images of cheques you have earned. If you don’t have these resources use photographs of well-known marketers you have had your picture taken with.
3. Let others sing your praises
The power of positive testimonials is absurd. Gather as many strong and flattering testimonials as possible to prove you provide good and consistent results.
With some people it takes time to earn their respect and so a few emails may be required for them to recognise your skills and capabilities. One method of building up your credibility over time is to put together an e-course or a newsletter which will then be sent to your subscribers over the course of a couple of days. The material you send will need to be educational, which will establish you as an expert on that subject matter. As long as the subscriber reads your material over a period of time, whether it be daily or weekly, you will slowly be able to earn their respect and seal of approval.


What NOT to do
Building strong relationships with your subscribers’ takes a lot of time and care, so it is important that you do not commit these 5 email marketing mistakes;
1. Spamming
You must make sure you never, ever spam your mailing list. Although they will have given you permission to email them, spamming is a completely different matter. Emails should always be sent at carefully, thought out intervals.
2. Only email them when you are selling
A good email marketer will know what their subscribers do not want to receive emails which only sell. Your subscribers will want to benefit from being on your list by receiving valuable and educational material as well as your sales pitches.
3. Rushed emails
One of the biggest errors to make is to rush your emails. Your subscribers will be reading the material you send out and for them to be able to spot spelling, grammatical and factual errors is a big no! This will not only make you look unprofessional but it will also make you lose their respect. Nothing could be more embarrassing than spelling someone’s name wrong or making a mistake on your affiliate links.
4. Leaving long periods between emails
This is like the opposite of spamming. Not keeping in touch with your subscribers will not only make you look lazy and un-committed but there is also a chance that they will forget who you are.
5. Failing to relate to your subscribers
Some email marketers get too carried away when a new product launches and email to their entire mailing list, forgetting that the product in question is not going to relate to every single one of them. For example, there is no point in selling cat food to someone who does not own an animal.

By Lee Callender
Wednesday, 12 February 2014 13:46
Catagory: Delivery
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