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There have recently been some reports ran which have looked into the open and non-open rates of email marketing campaigns compared to the number of emails actually sent.…
By Lee Callender:
Monday, 17 September 2012 15:52
| Catagory: Delivery
If your main aim of your email marketing campaign is to increase your level of traffic to your website then the most two important words for you are…
By Lee Callender:
Friday, 14 September 2012 09:08
| Catagory: Delivery
Every email marketer will know that stressful feeling of trying to create the perfect email marketing subject line for an impressive email campaign. Not only is it a…
By Lee Callender:
Friday, 24 August 2012 08:01
| Catagory: Delivery
1. Add links to hot spots Inserting hyperlinks in the key ‘hot spots’ of your email or where your recipients will expect to be able to click, such…
By Lee Callender:
Thursday, 16 August 2012 07:51
| Catagory: Delivery
Following The Great British Business show your first post-event job should be to launch a follow-up email campaign to everyone you met at the show. If you are…
By Lee Callender:
Tuesday, 15 May 2012 11:28
| Catagory: Delivery
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