Unearth the Secrets of Opt-in Mailing Lists

More and more emails are replacing the somewhat old fashioned mails we receive from the post office. Not only is it better for the environment, it is also cheaper and extremely quicker. An email can be sent in a matter of seconds to anyone anywhere in the world.
Emails are utilised to send out all kinds of material such as newsletters and promotional mails etc, so how would you be able to collate all the email addresses to send out the marketing emails you have? The answer? By using an opt-in list.
An opt-in list is like a directory or database of all the email addresses you are able to send your emails to. Although the idea of finding email addresses seems relatively easy, this is not the case when it comes to thousands and thousands of addresses. It is also important to consider the recipients of the address you have. For example, you would not want the majority of your recipients to be male if you are selling high heels and lipstick.
A strong opt-in list must include information about the email address owner, like a profile. Below are some guidelines on how to build a detailed and strong opt-in list for effective target marketing.


Build a website
Creating your own website is far easier now than is used to be. Some of the programs now available simply require you to cut and paste the information you require, like using the regular paint program on your computer.
Numerous website hosting sites are also available, and some of these are even free. By having a site of your own you are able to ask your visitors to register their details or sign a guestbook with any feedback they have when they leave.


Think of a promotional offer or free giveaway
This technique is utilised all over the internet, however you need to make sure that your promotion or free giveaway is of something of value to the recipient. But as the saying goes you don’t get something for nothing so make sure it is clear to the reader what they must do to get their gift, whether it be subscribing to your blog, checking a box, or filling out their details in a registration form.


Write as much as you can
Some magazines on the internet allow their readers to submit small articles regarding a particular topic to their site. If you are able to do this, do so and then add a link to the piece with information about what you’re trying to promote. Some of the people who read your work may wish to get in touch so always be sure to include your email address.


Include a clear and easy opt-out option
It is a sad fact that some people who opt-in to your mailing list may one day wish to opt-out, and some people who are cautious about joining a mailing list might not at all if they see it is difficult to opt-out later one. So be sure to show them that opting-out is just as easy as opting-in.


Keep an eye in other strategies
Building an opt-in list is far easier if you find a partner to help you out. This means a split in the expenses and each party is able to share the generated list. It is most beneficial is the partner has a company which is similar to your own as you will have the same goals and interests.


Make use of offline methods
Although email marketing is a purely online technique, it would be silly to ignore offline methods of helping you build your opt-in mailing list. Why not set up a small raffle in your local supermarket and place an email address opt-in section in the raffle entry. This would enable you to gather information such as their buying patterns and preferences. Everyone who appears on an opt-in list is a sale prospect, so the more the merrier.


So, start building your opt-in list now to enable you to reach people who will hopefully one day become treasured long term customers.

By Lee Callender
Wednesday, 05 February 2014 13:39
Catagory: Design
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