Why should people subscribe to your list?

Essentially, the most important feature on your website is the giveaway you are going to offer.


If your giveaway does not encourage your website visitors to sign-up to your list then all of your marketing efforts will be in vain. Therefore, you should ensure that your giveaway is going to appeal to the majority of your target audience rather than to just a small selection. The better your giveaway and the more relevant it is to your market, the easier you are going to find it to secure new subscribers.


There are numerous ways to guarantee that the product you are offering is going to be seen as valuable by the majority of your target audience:


1.Think about the various products which are successfully sold online.

2.Create a short version of a high selling product and odder this as your free give away to any new subscribers.


If one of your competitors is able to successfully sell a product similar to the one you are giving away based on a comparable topic, just think how easily you will be able to engage new visitors and subscribers to your website.


There is also no better way to start your relationship with new subscribers than offering them a free gift of a high value. There are several things you can offer such as:


-       Free e-books

-       Free tutorial guides in text or video format

-       Free reports

-       Free graphics and/or templates

-       Free information including top tips and ‘how to’ guides

-       Free e-newsletters


One of the most important things to consider when preparing your free give away is the overall relevancy of the product and the existing demand. It is important that your audience is going to actively seek out the information you are going to provide, and whether it is already being successfully sold by others online.


If you bear all these elements in mind, it will be somewhat easy to build a large list of targeted potential consumers who are going to be excited about receiving your information.

Promoting an e-book or e-learning course is one of the most powerful ways to build a large mailing list as well as generating new business to your product or service by supplying a leaked chapter to your subscribers. Supplying a free chapter allows you to entice your new subscribers with a sample of your work and build a buzz around your product launch. 

By Lee Callender
Wednesday, 26 March 2014 14:38
Catagory: Design
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