Top tips for constructing your HTML emails part 2
Here are some more great tips to help make sure you get the most out of your email marketing design.
You can’t check enough
Once you think your email is word perfect ask someone else to proof read it and check it against all the brand guidelines. Ask them to ensure all the links are working and that they lead to your desired destination. It is also vital that all your contact details are correct and there is an ‘unsubscribe’ function visible.
Perform test sends
To see exactly what your intended audience will see perform test sends, especially to the different web based emails including Yahoo, Hotmail and Gmail – Do they arrive in the correct folder? Do they look like you want them too?
Track your response rates
Although it is very interesting to monitor the response figures to your emails, you can also utilize them to make small amendments to the content, the times in which the emails are sent to see how this influences your open and click through rates.
Forward plan regarding your design
Try to select a template design which is able to be re-used. This will help you to build brand recognition by keeping particular sections similar, such as a feature like a blog feed or promotion. The discipline of planning ahead will also help you to keep your emails short and snappy, packed full of interesting and relevant information.