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Designing the Sign-up Form

It is important to ensure that your sign-up form is simple, easy and a straightforward process for your new contacts.

Ensure that you capture very basic details which will then be able to be used for future targeting of your contacts and personalization.

If your business employs an e-commerce solution it is important not to rely on user registration only to drive data capture and therefore it is important to include a visible link to your newsletter.

Mail Magic tip!

It is important for businesses to play around with their sign-up form by experimenting with different styles of forms, copy and sign-up incentives and what levels of personal data they are able to collect and this affects your rates. 

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By Lee Callender
Tuesday, 14 August 2012 13:32
Catagory: Design
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