The penalties of email marketing

A few people are somewhat careless with regards to the punishments relating to the non-compliance of data protection as currently there have only been a handful of cases to hit UK courts.

But, it is essential that you bear in mind that this will not be the same for very long. Although the UK is the only remaining country which has not experienced a vast case of Data Protection Act Non-Compliance, it predicted that this will change within the near future.

So, here is a sort list of the top 10 reasons why it is important to comply with the set regulations:

1.There is a maximum fine of £50,000 under the ‘persistent abuse of telecoms system’ provisions of Communications Act 2003.

2.You could face imprisonment of 10 years or a hefty £5,000 fine under the Computer Misuse Act.

3.You may be charged with up to a £5,000 fine under the Data Protection Act per record.

4.There is the risk of unlimited damages awards in the civil courts.

5.Other EU states charge 6 figure fines. It’s important to know that it’s the law of the country which applies to the penalty and not the law of the country from which is has been sent.

6.Complain upheld findings by the Advertising Standards Authority (ASA)

7.A violation of contract penalties and claims.

8.More saleable business.

9.Negative and damaging PR.

10. A diversion of time regulatory firefighting and legal expenses. 



By Lee Callender
Tuesday, 17 September 2013 14:10
Catagory: Legal
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