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Wednesday, 06 November 2013 11:05

How Twitter can benefit your Business

Twitter can bring a great many benefits to your business. The majority of them deal with the real-time gathering of information and here are some ways this can be done:


Taking part in industry conversation

You will always be able to find a number of members of your target audience on Twitter, who will be talking about both their positive and negative experiences regarding your business. You need to be a part of this. Partake in these conversations when it is appropriate to do so.


Building brand awareness
Businesses can employ Twitter to keep their brand at the front of their followers’ minds. Twitter enables companies to keep promoting themselves and what they are getting up to without being seen as annoying.


Engage with member of your target audience
Through Twitter you can interact with potential and current customers. Although you do not want to be seen as pestering them, you will be able to engage through re-tweeting their tweets, responding to questions or reacting to something which has been said.


Managing your online reputation
Like the old saying goes ‘Bad news travels fast’ and the same applies to Twitter if not more so. However, through this social media platform you can respond to anything negative which is said to about you. It is important to bear in mind that Twitter is a social environment and so honesty is seen as a good thing. If someone has had a bad experience, acknowledge this and let them know you are working to ensure it does not happen again.


Promote your recent news
The majority of businesses now have a blog or e-newsletter in order to keep their customers updated with their recent activity. You can use Twitter to promote your news by including URL links in your tweets.


Promote new deals and offers
Twitter can easy be employed as a promotional tool to help you shout about both your online and offline endeavors. Although you do not want to be too OTT, it is important to stay in the forefront of your followers minds.


Boosting your SEO
Driving traffic to your website can also be achieved through Twitter. A simple tweet containing a URL link to your site or landing page will significantly increase the number of visits you receive.


Ask your followers questions and answer theirs
Twitter is a fantastic tool to respond to any questions you followers may ask with regards to your services and/or products and industry. However, it also offers you the chance to ask them questions too. Find out their likes and dislikes to help you adjust your content etc. accordingly.




Published in Social Media

The firm Access Markets International Partners recently published research which has found that approximately 70% of SME’s (small to medium) businesses are actively employing social media websites such as Facebook, Twitter and LinkedIn to assist in promoting their company. However, just tweeting about mundane things, for example, what the MD had for dinner is not going to do much for your business.

Best practice is to utilise social media tools to boost their brand awareness and expose to potential clients and customers.

Read on to discover ten of the most persuasive reasons as to why you should be using social media tools to advertise your company.

  • Think, think, think - The public are becoming far more switched on when it comes to using social networking sites every single day. So, if you want to be seen as current and in the know with regards to technology, you will need to be seen on these sites also.
  • Boost your Search Engine rankings - Social media profiles are currently ranking highly with the large search engines. So, using brand names and your keywords in your profile content will assist you in generating traffic to your social media profile and business homepage.
  • Generate traffic to your site - Regular tweets and status updates to your social network profiles, will significantly increase the traffic to your website. Social media bookmarking tools such as Digg and Slashdot are also able to increase traffic to your site when you post regular articles and blog entries.
  • SEO links - The majority of social media bookmarking websites employ ‘No Follow’ tags which restrict the value of outbound links on their sites. However, there are still numerous social media sites which do allow ‘Do Follow’ tags such as Digg and Mixx. But, the advantages of ‘No Follow’ tags can be seen when people read your posts and then link back to your website.
  • Getting your brand known - Social media websites enable your business to reach as many potential customers as possible, which is one of the most important goals of any company. There have been studies which found that clients need to hear/see a business’s name a minimum of 7 times before they will trust the brand and become a consumer.
  • Monitoring your brand - One of the greatest things about being present on social media sites is that it enables you an extra method of understanding what your present and potential customers need and just what is being said about you. It also allows you a chance to address any negative comments about you or false information being spread.
  • Seek out new customers through friends - Remember not to neglect you own personal social media accounts while managing your business ones. These are fantastic means to post and tweet about what your company has been getting up to so your friends can remember to use your services or refer their friends and family to you.
  • Obtain new customers via business profiles - Posting and tweeting regular updates as to your business activity is brilliant way to spread any important news you may have and engage with trends in your industry. By doing this you will catch the attention of potential customers and then you can act on turning this interest into sales!
  • Social media and Search Engines - Popular search engines such as Google and Bing are becoming more and more interested in ranking posts and indexing from information on social media websites. 
  • Niche marketing - Marketing through social media websites allow you to find and target very specific groups of individual according to their personal likes and dislikes. You will be able to build social media tactics with the aim of reaching them, as well as creating very niche profiles to target different audiences.  
Published in Social Media