Displaying items by tag: social media

There is an abundance of benefits you can reap with regards to interlinking your social media profiles and your email marketing campaign. Below you will see some of the most important advantages:


1. Maximised reach and frequency
Aligning your social media marketing efforts with your email marketing campaign can significantly improve the reach of your efforts as well as the frequency. So how is this so? By manipulating the enhanced connections which are provided by your social media profiles. When you press the send button on your email marketing messages, you are only sharing what you have to say with your subscribers. However, when you are employing social media to support your campaign, you will have the means to expose both your recipients’ friends and colleagues to your marketing message as well.


2. Cheap list growth
Should your recipients’ friends and colleagues enjoy what that see, they might choose to subscribe themselves and therefore adding to your contact list. This kind of sharing is far quicker and cheaper than buying a list or putting into practice other ‘list growing’ methods. There is also the additional benefit of immediate credibility, as that person joining your list via a friend or colleagues recommendation is more likely to trust your brand compared to if they joined through another kind of advert. The average emailing list churn is approx. 30% annually (if your current list of 100,000 subscribers, you will lose 30,000 recipients this year). So it is easy to see the importance for marketers to reap the advantages of every single list growing opportunity out there.


3. Enhanced customer engagement
The secrete to achieveing higher email delivery rates, open and click through rates and improving your customer satisfaction as well as increased conversions is simply engaging with your customers. Social media enables you to achieve this because your email marketing messages can be forwarded, Tweeted, Retweeted, Blogged and posted on Facebook, then reposted by a fellow user who likes what you have to say. This means that your message is far more likely to be read and believed by all of that individual’s friends and colleagues, achieving even more interaction with your business. Additionally, it enables you to build on your online presence and reputation through allowing your business personality to come through.


4. Enhanced email marketing message relevance
When you think about the fact that the people who receive your email will probably share it with people they know who would also be interested in what you have to say, it is easy to see how this can increase your overall relevance and conversions. Also, the feedback which you are able to receive via social media can also be employed to help perfect and therefore increase the relevance of your future email marketing messages.


5. Two way communications
Before web 2.0, marketing was a simple one-way form of conversation, which meant marketers would have full control of the message. However, with the arrival of social media, the one-way conversation become somewhat extent as online tools and communication channels permitted people to join in the conversation with each other and with businesses. Interaction via these tools encouraged individuals to talk about their opinions and experiences, and as long as this conversation is handled well, they feel more and more engaged with your business.


6. Efficient and continuous
Building and putting into action an email marketing campaign can be extremely time consuming and expensive and marketers are always aware of their subscribers’ frequency preferences and what information is believed to be relevant. Social media platforms enable the value of your email marketing to expand far past the typical response which generally occurs 72 hours after your email has been sent without the risk of overloading your customers with information.
Social media platforms provide a channel to continually interact with your customers through conversation and therefore keeping their interest ignited without being seen as a pest and annoying.


7. Improved ROI and revenue
All the advantages mentioned above all point to same thing, and that is that social media can strengthen the power of your email marketing campaign through improved reach and relevance of your message. So, combining the efforts of both email marketing and social media leads to an increased volume of leads and sales. It is somewhat obvious that the more people you reach with your message, the larger your group of potential consumers and therefore your chance to increase conversions and sales.

Published in Social Media
Wednesday, 08 January 2014 14:00

Social Media and Business

Social media should not be treated the only element of your business. It is not a little piece of dynamite which will help a struggling company reach new heights, but more of a means to help a business listen to their customers, react to what they want and build relationships with them.

Read on to find 18 simple reasons why your company should wish to become involved with social media. Although this is not a complete list, it does demonstrate just what can be achieved through these interactive platforms.


1. Increase your visibility
Partaking in social media and blogging will enable you to remain constantly visible with your audience. Taking part in conversation and sharing daily information will make you and your business a small but memorable part of their day, turning your company into a recognisable brand.

2. Become a resource
Once you have become a recognizable brand, you need to be seen as useful. By painting yourself as a resource for people to ‘go-to’ for certain topics, you will build both trust and confidence in your business. This is how you become known as an industry expert in the eye of you followers.

3. Obtaining speaking slots
Conference organizers keep an eye out for speakers at their events who are both trusted and respected. Social media will enable you to be seen as both.

4. Create a community
Being available through social media and reaching out to your current and potential customers, and sharing information will strengthen your online community. You can build new connections, help community members to meet one another and form deep conversations with more and more voices.

5. Faster conversions
When an individual lands on your website via social media, they make a purchase much quicker than through the far more conventional routes. They require far less convincing to complete the transaction as they often have far more trust and faith within your business as you are not seen as a stranger.

6. Draw attention to your product
Social media provides an extra avenue for you to promote your product and/or service in an information and far more conversational way. You can expose the advantages of what you are offering without being seen as ‘salesy’. You also have the ability to answer any questions your followers may have.

7. Locating new projects and clients
Most often businesses are contacted for their services or to partner in something as a they like what that business is doing on Twitter or because they read blog posts or e-newletters and relate to what is being said. When a company takes part in conversations, they make their brand a part of their story and people take notice of this.

8. Perceived through association
People often say what we are the company we keep and this also applies to social media platforms. You can become friends with people who your customers most respect and look up to, assisting you in building on your own authority through association. For example, you can look smarter by talking to smart people.

9. Tell your story
Studies into social media have shown that people prefer to work with and buy from businesses they know. People enjoy meeting the personality behind the brand as it allows them to feel a part of them. By telling your followers your company story, you will be sharing them your success and create that personal feeling.

10. Become a mentor
Obviously you not the only business using social media to network with and meet new people, so are many many others. But sometimes you will be the person they are trying to meet and learn from.

11. Take time to improve your writing skills
Becoming a part of the social media world will mean you are forced to improve on your writing skills. Not only will you need to entertain your followers but you will also be required to teach, inform and explain in a limited number of characters.

12. Develop new and better ideas
With your blogs, social conversations and interaction on forums you will be able to collect more and more feedback on ideas before investing time and money in them. You can find out what people like, dislike and what they want more of. This will enable you to produce something which excites them, rather than putting them to sleep.

13. Quicker networking
Via Twitter you will be able to converse with numerous influential and accomplished people before your launch. This is the kind of interaction you could not buy for all the money in the world.

14. Locate partners
Social media platforms will also enable you to locate potential partners and mentors to share resources with who are able to assist in various aspects of business and possible collaborations.

15. Obtain information quicker
If you have a question you need answering or a problem you require help solving then social media is the perfect platform to help. You can create a network full of people who will have an abundance of business knowledge between them, which makes for a fantastic information resource. You throw a question out there and someone will respond much quicker compared to any other form of communication.

16. Build a depositary
When someone tweets or posts an interesting or informative article or tutorial, save it. Over time you will build a very valuable resource depositary you will be able to refer back to time and time again.

17. Consider your company culture
When your business is social and customers are interacted with in real-time, you are forced to really pin down exactly who you and your brand are. What makes you you? It is important to take the time to figure this out.

18. Better staff hires
Getting involved in social media can help your business employ staff smarter and faster. You will be introduced to more qualified candidates and help you to establish a referral network. So rather than sieving through a great big pile of CV’s, you can put in place a far clutter-less process.

Published in Social Media
Thursday, 14 November 2013 13:42

8 Easy ways to spruce up your email marketing

It’s easy to feel like you’ve become stuck in a rut when it comes to carrying out your email marketing. Feeling like all you’re doing is sending out the same kind of message, containing the same kind of information over and over again. And, although this may be achieving OK results, it is important to know whether you could be doing more.
Coming up with fresh, interesting and creative ideas time and time again is not the easiest of things, however, if you want the best results possible, it is somewhat crucial.


So, here are some of our top tips to help you rejuvenate your email marketing campaign.

1. Obtain a new email template design
How your message looks and feels to the reader is of great importance; but they will also require slight variety from once in a while. So, if you have been using the same template for your message for some time now, try to implement a few changes. However, it is imperative that you seek professional help when doing this as changing a template design is not as simple as it may first appear.
2. Short and snappy copy is key
No one enjoys reading through heaps and heaps of waffling text and peoples’ reading habits are far more impatient online than they are offline, so bearing this in mind, ensure that your sentences are simple and your paragraphs short and direct. Not only will the keep your readers engaged but it will also mean they’ll be more likely to take direct action.
3. Play around with images
Including appropriate images in your emails can help you to deliver far more of a bang compared to simply sending words to your audience. Experiment with using images, however, be sure to keep a record of your open rates when you do as occasionally, if your recipients have their settings so that images are turned off as standard, it may be that they are not able to see the full message the first time it is sent. A good test to carry out is to segment your contact list and find out whether you achieve better results with more or less images. Alternatively, you could also apply for email accreditation and in some circumstances your emails can have the images turned on by default.
4. Use a friendly ‘from’ email address
A great way to encourage confidence and trust from your recipients is to use friendly ‘from’ email addresses and will entice them to open your email. If you are not already using a friendly ‘from’ address it is worth an investment.
5. Segmentation and testing
Breaking up your contact list into different segments and then testing various elements of marketing campaign is a perfect way to discover which parts of your campaign could be improved upon.
6. Make-over your subject line
The first thing your recipient is going to see is your subject line which means it is one of the most fundamental elements with regards to your open rates. In order for your subject line to entice your readers to open your email it must be relevant and interesting.
7. Begin your data collection
In order to carry out the most productive segmentation and targeting, you’ll need to start collecting as much information about your recipients as possible. This can be done by either linking your email marketing platform with your CRM database or by conducting a survey.
8. Make use of social media
Once you have made all the above changes to your email, it is almost certain that your readers will once again enjoy receiving your messages. It is even possible that they may wish to share the information you are providing with their friends, family members and colleagues. To encourage this behavior and allow them to do so be sure to include social media sharing links in your messages. It is also important for you to include a ‘subscribe’ button which will enable new people who read your messages to sign up for your future messages.

Published in Design
Wednesday, 06 November 2013 11:05

How Twitter can benefit your Business

Twitter can bring a great many benefits to your business. The majority of them deal with the real-time gathering of information and here are some ways this can be done:


Taking part in industry conversation

You will always be able to find a number of members of your target audience on Twitter, who will be talking about both their positive and negative experiences regarding your business. You need to be a part of this. Partake in these conversations when it is appropriate to do so.


Building brand awareness
Businesses can employ Twitter to keep their brand at the front of their followers’ minds. Twitter enables companies to keep promoting themselves and what they are getting up to without being seen as annoying.


Engage with member of your target audience
Through Twitter you can interact with potential and current customers. Although you do not want to be seen as pestering them, you will be able to engage through re-tweeting their tweets, responding to questions or reacting to something which has been said.


Managing your online reputation
Like the old saying goes ‘Bad news travels fast’ and the same applies to Twitter if not more so. However, through this social media platform you can respond to anything negative which is said to about you. It is important to bear in mind that Twitter is a social environment and so honesty is seen as a good thing. If someone has had a bad experience, acknowledge this and let them know you are working to ensure it does not happen again.


Promote your recent news
The majority of businesses now have a blog or e-newsletter in order to keep their customers updated with their recent activity. You can use Twitter to promote your news by including URL links in your tweets.


Promote new deals and offers
Twitter can easy be employed as a promotional tool to help you shout about both your online and offline endeavors. Although you do not want to be too OTT, it is important to stay in the forefront of your followers minds.


Boosting your SEO
Driving traffic to your website can also be achieved through Twitter. A simple tweet containing a URL link to your site or landing page will significantly increase the number of visits you receive.


Ask your followers questions and answer theirs
Twitter is a fantastic tool to respond to any questions you followers may ask with regards to your services and/or products and industry. However, it also offers you the chance to ask them questions too. Find out their likes and dislikes to help you adjust your content etc. accordingly.




Published in Social Media

The rapid growth of social media platforms, such as Twitter and Facebook, has resulted in very exciting opportunities for marketers over the past few years. Communication channels are known for shifting and evolving consistently, which leaves online marketers with the challenge of locating the best ways in which to incorporate these social platforms in way which engages consumers and results in increased revenue.

While the effective incorporation of social media communication channels holds a vast array of potential, a successful method of implementation needs very careful planning. Below are three methods used by email marketers to capitalize on this thrilling prospect:

Employ social media platforms to encourage opt-ins for email programs

Social media websites attract a brand new cluster of individual and therefore attempting to add followers, friends and influences on these platforms to the email channel, which is where conversions and building relationships can occur. 

Firstly, you should make sure that your email includes opt-in forms and/or links on to your business’s social network profiles. Secondly, you need to think about the people who interact with your company’s social networks and what they may expect from you such as personality and tone in your communications. Therefore, ensure that your marketing messages are focused on education and personality rather than professional, corporate speak. 

Consider the preferences of your customers

The best marketers know and understand that preference centers assist in helping to increase the relevance of your message and therefore minimize list churn. For example, offering an alternative to communicating via email such as social networking, text messages and direct mail, helps businesses to communicate with their customers on their terms.

Whereas some businesses might wish to use text messaging for only urgent notifications and social media for promotions and as social media continues to flourish and become the channel of communication of choice, the preference centre will become more and more important. Therefore, you should think about adding a link to your preference centre onto your Facebook page and Twitter profile.

Increase your email message share-ability

One of the key elements of incorporating social media into email marketing is by making it easy for your consumers to share what you have to say. In order to encourage your recipients to distribute your message, you need to make sure that it is relevant, personalized, containing suitable links to social media sites.

If your business collects user reviews of your products and/or services then review-posted notifications can provide a fantastic chance to encourage recipients to share the content. Why not try including social media links into the messages you send your users once a new review goes live on your website. This will provide your consumers with a chance to broadcast their opinions through their social media profiles, and therefore increasing how many people will see your business’s offer or promotion and brand.


Despite presenting a range of challenges, integrating social media into email marketing activities offers the opportunity to grow and engage with your audience in a more effective and rewarding way. Don’t miss this chance to turn conversations into conversions and, ultimately, revenue.

Published in Social Media

The firm Access Markets International Partners recently published research which has found that approximately 70% of SME’s (small to medium) businesses are actively employing social media websites such as Facebook, Twitter and LinkedIn to assist in promoting their company. However, just tweeting about mundane things, for example, what the MD had for dinner is not going to do much for your business.

Best practice is to utilise social media tools to boost their brand awareness and expose to potential clients and customers.

Read on to discover ten of the most persuasive reasons as to why you should be using social media tools to advertise your company.

  • Think, think, think - The public are becoming far more switched on when it comes to using social networking sites every single day. So, if you want to be seen as current and in the know with regards to technology, you will need to be seen on these sites also.
  • Boost your Search Engine rankings - Social media profiles are currently ranking highly with the large search engines. So, using brand names and your keywords in your profile content will assist you in generating traffic to your social media profile and business homepage.
  • Generate traffic to your site - Regular tweets and status updates to your social network profiles, will significantly increase the traffic to your website. Social media bookmarking tools such as Digg and Slashdot are also able to increase traffic to your site when you post regular articles and blog entries.
  • SEO links - The majority of social media bookmarking websites employ ‘No Follow’ tags which restrict the value of outbound links on their sites. However, there are still numerous social media sites which do allow ‘Do Follow’ tags such as Digg and Mixx. But, the advantages of ‘No Follow’ tags can be seen when people read your posts and then link back to your website.
  • Getting your brand known - Social media websites enable your business to reach as many potential customers as possible, which is one of the most important goals of any company. There have been studies which found that clients need to hear/see a business’s name a minimum of 7 times before they will trust the brand and become a consumer.
  • Monitoring your brand - One of the greatest things about being present on social media sites is that it enables you an extra method of understanding what your present and potential customers need and just what is being said about you. It also allows you a chance to address any negative comments about you or false information being spread.
  • Seek out new customers through friends - Remember not to neglect you own personal social media accounts while managing your business ones. These are fantastic means to post and tweet about what your company has been getting up to so your friends can remember to use your services or refer their friends and family to you.
  • Obtain new customers via business profiles - Posting and tweeting regular updates as to your business activity is brilliant way to spread any important news you may have and engage with trends in your industry. By doing this you will catch the attention of potential customers and then you can act on turning this interest into sales!
  • Social media and Search Engines - Popular search engines such as Google and Bing are becoming more and more interested in ranking posts and indexing from information on social media websites. 
  • Niche marketing - Marketing through social media websites allow you to find and target very specific groups of individual according to their personal likes and dislikes. You will be able to build social media tactics with the aim of reaching them, as well as creating very niche profiles to target different audiences.  
Published in Social Media