Displaying items by tag: twitter
Wednesday, 06 November 2013 11:05

How Twitter can benefit your Business

Twitter can bring a great many benefits to your business. The majority of them deal with the real-time gathering of information and here are some ways this can be done:


Taking part in industry conversation

You will always be able to find a number of members of your target audience on Twitter, who will be talking about both their positive and negative experiences regarding your business. You need to be a part of this. Partake in these conversations when it is appropriate to do so.


Building brand awareness
Businesses can employ Twitter to keep their brand at the front of their followers’ minds. Twitter enables companies to keep promoting themselves and what they are getting up to without being seen as annoying.


Engage with member of your target audience
Through Twitter you can interact with potential and current customers. Although you do not want to be seen as pestering them, you will be able to engage through re-tweeting their tweets, responding to questions or reacting to something which has been said.


Managing your online reputation
Like the old saying goes ‘Bad news travels fast’ and the same applies to Twitter if not more so. However, through this social media platform you can respond to anything negative which is said to about you. It is important to bear in mind that Twitter is a social environment and so honesty is seen as a good thing. If someone has had a bad experience, acknowledge this and let them know you are working to ensure it does not happen again.


Promote your recent news
The majority of businesses now have a blog or e-newsletter in order to keep their customers updated with their recent activity. You can use Twitter to promote your news by including URL links in your tweets.


Promote new deals and offers
Twitter can easy be employed as a promotional tool to help you shout about both your online and offline endeavors. Although you do not want to be too OTT, it is important to stay in the forefront of your followers minds.


Boosting your SEO
Driving traffic to your website can also be achieved through Twitter. A simple tweet containing a URL link to your site or landing page will significantly increase the number of visits you receive.


Ask your followers questions and answer theirs
Twitter is a fantastic tool to respond to any questions you followers may ask with regards to your services and/or products and industry. However, it also offers you the chance to ask them questions too. Find out their likes and dislikes to help you adjust your content etc. accordingly.




Published in Social Media

The rapid growth of social media platforms, such as Twitter and Facebook, has resulted in very exciting opportunities for marketers over the past few years. Communication channels are known for shifting and evolving consistently, which leaves online marketers with the challenge of locating the best ways in which to incorporate these social platforms in way which engages consumers and results in increased revenue.

While the effective incorporation of social media communication channels holds a vast array of potential, a successful method of implementation needs very careful planning. Below are three methods used by email marketers to capitalize on this thrilling prospect:

Employ social media platforms to encourage opt-ins for email programs

Social media websites attract a brand new cluster of individual and therefore attempting to add followers, friends and influences on these platforms to the email channel, which is where conversions and building relationships can occur. 

Firstly, you should make sure that your email includes opt-in forms and/or links on to your business’s social network profiles. Secondly, you need to think about the people who interact with your company’s social networks and what they may expect from you such as personality and tone in your communications. Therefore, ensure that your marketing messages are focused on education and personality rather than professional, corporate speak. 

Consider the preferences of your customers

The best marketers know and understand that preference centers assist in helping to increase the relevance of your message and therefore minimize list churn. For example, offering an alternative to communicating via email such as social networking, text messages and direct mail, helps businesses to communicate with their customers on their terms.

Whereas some businesses might wish to use text messaging for only urgent notifications and social media for promotions and as social media continues to flourish and become the channel of communication of choice, the preference centre will become more and more important. Therefore, you should think about adding a link to your preference centre onto your Facebook page and Twitter profile.

Increase your email message share-ability

One of the key elements of incorporating social media into email marketing is by making it easy for your consumers to share what you have to say. In order to encourage your recipients to distribute your message, you need to make sure that it is relevant, personalized, containing suitable links to social media sites.

If your business collects user reviews of your products and/or services then review-posted notifications can provide a fantastic chance to encourage recipients to share the content. Why not try including social media links into the messages you send your users once a new review goes live on your website. This will provide your consumers with a chance to broadcast their opinions through their social media profiles, and therefore increasing how many people will see your business’s offer or promotion and brand.


Despite presenting a range of challenges, integrating social media into email marketing activities offers the opportunity to grow and engage with your audience in a more effective and rewarding way. Don’t miss this chance to turn conversations into conversions and, ultimately, revenue.

Published in Social Media