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Do you know what E.M.A.I.L. stands for?

An acronym is always good fun and below is a fantastic one for the word ‘email’ to help us remember why an email marketing campaign can be so effective. So here we go:


E is for Engaging
Sending out fresh and relevant content at the correct time is one of the key elements to achieving click-throughs and conversions. But this is not all. You also need to demonstrate to your email marketing subscribers that you know and understand what is happening around you. One way to do this is to set up a calendar which you can employ to help you relate to your audience.
M is for Mobile
With the huge increase in Smartphone sales, which has been predicted to double over the next five years, 2011 has been dubbed the year of mobile marketing. Therefore, not only is it essential that you are offering newsletters and email marketing content which is mobile friendly but you should also be considering the different needs of your mobile subscribers.
The issue of timing changes dramatically when technology is mobile. You might want to considering sending content to your mobile subscribers during their commute time, when they will welcome the distraction from their journey. But, if you are sending information on a Saturday night you might consider changing the format and tone as people’s attitudes and outlook will be far more relaxed than on a weekday. With mobile marketing, relevance to the subscriber and timing become far more critical.
A is for Action
Take a look at the strength of your calls-to-action. Think about what exactly it is you want people to do when they receive your email marketing content. Although you might see that a conversion is clearly the end objective, is this obvious to your subscribers?
I is for Integration
There are numerous social media channels, of which email marketing is just one, and it is smart marketers who employ several of these channels to promote their email marketing campaigns. An email newsletter should include numerous share buttons, for example, and you should always begin content with interesting and teasing introductions to encourage the audience to read on.
L is for Landing Page
One of the vital elements of a successful email marketing campaign is landing page optimisation. Your landing page should be simple, clear and with strong calls to action. Do not force your target audience to have to search for the related items you are promoting in your most recent newsletter. Your landing page should be focused and therefore you should create as many landing pages as you require for every single objective.
It is a sensible idea to build a unique landing page for potential customers who come from links you place on social media platforms such as Twitter and Facebook.

 

So how does your company spell E.M.A.I.L?
Why not try spelling our Email in your own marketing program to assist you in driving sales and increasing your revenue? It may also help you to reduce your marketing costs and raise your brand awareness.

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By Lee Callender
Wednesday, 11 December 2013 16:24
Catagory: Training
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