You should aim to arrive for 8.45am where we will provide a choice of tea and coffee before we start A Beginners Guide to Email Marketing will then start promptly at 9am

Session 1 – 9.00am – 10.30am

Session Title - Getting the foundations right

  • Why should you add email marketing to your marketing mix
  • The Pro’s and Cons of email marketing
  • The importance of using a professional tool
  • The basics of email marketing strategy
  • Email Marketing the law

15 Minute break (Coffee and tea available)

Session 2 – 10.45am – 12.00pm

Session Title - Organising your data and email design

  • The power of your campaign is held in your data
  • The importance of keeping your database clean
  • Group your data for better results
  • The importance of personalisation
  • Getting the mix between quality and quantity correct
  • Email Marketing Design
  • Things to avoid when writing your subject line
  • Video in email
  • Landing pages - Are they really important?

15 Minute refreshment break

  • Tips on how to follow up the email campaign
  • Testing your email
  • What do the results mean
  • Auto responders, what are they and how do you use them?
  • The importance of digital stationery
  • How do spam filters work?

Session 3 - 12.10pm - 13.15pm

Session Title - Campaign Follow up.

15 Minute refreshment break

  • Tips on how to follow up the email campaign
  • Testing your email
  • What do the results mean
  • Auto responders, what are they and how do you use them?
  • The importance of digital stationery
  • How do spam filters work?

13.15pm - 13-30pm

Question and answer session

Course finish 1.30pm

‘A beginners Guide to Email Marketing’ is designed to be easy to understand and give you plenty of examples of how you can use your new found knowledge in your own area of specialism. If you have anymore questions please do get in touch and one of the team will talk you through any questions you may have.